Post by account_disabled on Dec 20, 2023 9:25:04 GMT
Ramón Guardia , a great reference in direct and relational marketing in Spain, died on March 28 in Barcelona. After receiving the news, the marketing industry did not hesitate to express its condolences and pay tribute to this great teacher. One of them was his collaborators and friends from his time at Ogilvy & Mather Direct, who wrote some emotional lines in memory of Guardia, whom they described as an extraordinary person, a great leader, very talented, very hard-working and obsessed with The perfection . It was in 1973 when he began his professional career by founding the Publidirect agency . In 1981 he founded Ogilvy & Mather Direct in Spain.
A highly recognized and awarded agency globally, and in 1995 he founded Valores & Marketing , an agency whose objective is to connect brands with people. "The collaborators and friends of Ramón Phone Number List Guardia know that we were very fortunate to be able to live, learn and collaborate with him," they say in these lines. A real crack. Direct marketing in our language had its name and surname — @figari? (@gonzalitter) April 4, 2021 Likewise, Ramón Guardia was the promoter of the AGEMDI association , made up of advertising companies and agencies committed to the discipline of direct marketing. He was also the author of "Never sell to a stranger" (1990) and "The Benefit of Sharing Values" (2001) and professor of the Master of Public Communication at the UAB.
In addition, he was vice president of the Barcelona Food Bank Foundation and the Association against Anorexia and Bulimia, and patron of the Vidal and Barraquer, Imagen y Autoestima and Age & Life foundations. Jaime Martínez Puñet, former General Director of Ogilvy & Mather Direct, wanted to remember the advertisement that Guardia created in 1987: "Would you like to work at David Ogilvy's house?" This advertisement offered a 6-month training and is still a reference for all communication professionals today. And in tribute to this exceptional professional, his collaborators have created a "posthumous advertisement" under the title "How lucky those of us who worked in Ramón Guardia's house were.
A highly recognized and awarded agency globally, and in 1995 he founded Valores & Marketing , an agency whose objective is to connect brands with people. "The collaborators and friends of Ramón Phone Number List Guardia know that we were very fortunate to be able to live, learn and collaborate with him," they say in these lines. A real crack. Direct marketing in our language had its name and surname — @figari? (@gonzalitter) April 4, 2021 Likewise, Ramón Guardia was the promoter of the AGEMDI association , made up of advertising companies and agencies committed to the discipline of direct marketing. He was also the author of "Never sell to a stranger" (1990) and "The Benefit of Sharing Values" (2001) and professor of the Master of Public Communication at the UAB.
In addition, he was vice president of the Barcelona Food Bank Foundation and the Association against Anorexia and Bulimia, and patron of the Vidal and Barraquer, Imagen y Autoestima and Age & Life foundations. Jaime Martínez Puñet, former General Director of Ogilvy & Mather Direct, wanted to remember the advertisement that Guardia created in 1987: "Would you like to work at David Ogilvy's house?" This advertisement offered a 6-month training and is still a reference for all communication professionals today. And in tribute to this exceptional professional, his collaborators have created a "posthumous advertisement" under the title "How lucky those of us who worked in Ramón Guardia's house were.