Post by account_disabled on Mar 11, 2024 4:23:11 GMT
The effects of the Corona Virus in the world and in our country are there for all to see and its spread shows no sign of decreasing. As a communication professional, what struck me was the government's amateurish management of it, the approach of the mass media and the repercussions on online conversations. coronavirus cases and conversations online To understand more, I cross-referenced the trend of contagion cases with the volumes of online conversations over time (monitoring the keyword "coronavirus" on all sources).
As can be seen from the graph, there is an initial phase in which the India Mobile Number Data first tens of cases are emphasized by the mass media and discussions increase, dividing Italians between those who think it is something similar to the flu and those who glimpse the first signs of a pandemic. The second phase is characterized by the peak of discussions on 23 and 24 February (236,000 and over 260,000 posts respectively), which coincides with the television tour of Prime Minister Conte, who declares himself surprised by the growth in infections. It is clear, reading the messages online, that this sudden and substantial media exposure, with a reassuring intent, has the opposite effect. The third phase occurs with the appointment of Ricciardi as Speranza's advisor and the decision to limit the communication of data to the evening. The news programs begin to change the tone and move the in-depth analysis to the second part of the news.
And so while cases of contagion increase, there is a decline in online conversations. Update : the fourth phase is that of awareness. Government, media and population become aware and admit that the situation is serious. Conte appears several times on TV and on social media to announce increasingly restrictive measures, the media talk about Italy in quarantine, people online comment on the facts and talk about their daily lives. Conversations peaked on March 12 following the announcement of store closures and restrictions on mobility. Flourish logoA Flourish chart It seems clear to me that going from underestimation to alarmism and then returning to lowering the tone has not paid off. As if that wasn't enough, this error of external communication was also compounded by that of internal communication between the various levels of government (central and peripheral).
As can be seen from the graph, there is an initial phase in which the India Mobile Number Data first tens of cases are emphasized by the mass media and discussions increase, dividing Italians between those who think it is something similar to the flu and those who glimpse the first signs of a pandemic. The second phase is characterized by the peak of discussions on 23 and 24 February (236,000 and over 260,000 posts respectively), which coincides with the television tour of Prime Minister Conte, who declares himself surprised by the growth in infections. It is clear, reading the messages online, that this sudden and substantial media exposure, with a reassuring intent, has the opposite effect. The third phase occurs with the appointment of Ricciardi as Speranza's advisor and the decision to limit the communication of data to the evening. The news programs begin to change the tone and move the in-depth analysis to the second part of the news.
And so while cases of contagion increase, there is a decline in online conversations. Update : the fourth phase is that of awareness. Government, media and population become aware and admit that the situation is serious. Conte appears several times on TV and on social media to announce increasingly restrictive measures, the media talk about Italy in quarantine, people online comment on the facts and talk about their daily lives. Conversations peaked on March 12 following the announcement of store closures and restrictions on mobility. Flourish logoA Flourish chart It seems clear to me that going from underestimation to alarmism and then returning to lowering the tone has not paid off. As if that wasn't enough, this error of external communication was also compounded by that of internal communication between the various levels of government (central and peripheral).